Online Digital
Marketing Course
Master the most in-demand digital marketing skills with live training, real projects, and industry-recognized certifications.
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Course Description
The Online Digital Marketing Course from Indian School Of Digital Marketing (ISDM) is a live, instructor-led program covering the complete digital marketing stack — SEO, social media, performance marketing, and AI-powered tools. Learners get hands-on experience through real client campaigns, 1-on-1 mentorship, and a Diploma from a UGC-Approved University. ISDM helps learners build job-ready skills and move forward in their careers, backed by a Pre-Placement Offer for every learner.
Program Key Features of Online Digital Marketing Course
What You'll Study, Module by Module
A structured, hands-on curriculum covering every core and advanced skill in digital marketing — from strategy fundamentals to platforms, content, and analytics.
1Introduction to Digital Marketing
- Understanding the digital landscape
- Key channels & platforms
- Digital brand audit basics
- Identifying your target audience
2Marketing Funnels
- TOFU, MOFU & BOFU stages
- Building your first funnel
- Funnel tools & automation
3Video Marketing
- Video editing tools for marketers
- Short-form video strategy
4Blogging Fundamentals
- Why blogging still matters
- Platforms & monetization
- Driving your first visitors
5Website Fundamentals
- Domains & web hosting
- Choosing tools, themes & plugins
- Driving your first website visitors
6Building a WordPress Website
- Site architecture & setup
- Installing themes & plugins
- Setting up tracking codes
7Mobile & Website Optimization
- Mobile-first optimization
- Why optimization impacts rankings
8Search Engine Optimization (SEO)
- Why SEO matters & how algorithms work
- White hat vs black hat vs grey hat SEO
- On-page optimization (meta tags, headers, images)
- Off-page optimization & backlinks
9Social Media Marketing
- Facebook, Instagram, LinkedIn, X & more
- YouTube, Pinterest & Snapchat basics
10Marketing Strategy Framework
- Who & where is your customer
- Defining goals & differentiation
- Planning execution & communication
11Organic Social Media Growth
- Setting up & optimizing accounts
- Content types per platform
- Profile vs Page vs Groups
- Scheduling with Buffer & Hootsuite
12Google Analytics
- Setting up an analytics account
- Placing tracking codes
- Conversion tracking, goals & events
- Reading & interpreting data
13Influencer Marketing
- Driving engagement via influencers
- Choosing the right influencer for a brand
- Micro vs macro influencers
14Email Marketing
- Bounce rate vs open rate vs delivery rate
- Creating lead magnets
- Email automation workflows
- Running your first email campaign
15Copywriting for Marketers
- Copywriting fundamentals
- Rules, guidelines & process
- Copywriting tools
16Online Reputation Management (ORM)
- Managing brand reputation online
- Handling a PR crisis
- Social listening
17E-Commerce Marketing
- Key factors for e-commerce stores
- Product listing best practices
- Payment gateway considerations
18Freelancing, Sales & Client Pitching
- Drafting your first proposal
- Lead generation & sales pitching
- Client negotiation & payment setup
Your Digital Marketing Journey at a Glance
From flexible online classes to a UGC-Approved University Diploma and placement support — here's everything you need to know to get started.
Who Is This Digital Marketing Course For?
Digital marketing can be learned by anyone with the right guidance. At ISDM, we've trained learners from every background — this course is built to be valuable for a wide audience, especially:
Students & Freshers
If you're a college student or recent graduate from any field, this course is your launchpad into the professional world. No prior experience is needed — we start from the fundamentals and take you to an industry-ready level, giving you practical skills and the confidence to stand out from day one.
Working Professionals & Career Switchers
Stuck in a stagnant job or looking to switch careers? This program is built for professionals from any industry — sales, finance, IT, and beyond — who want to reskill on weekdays without quitting their job. We start from the basics, so zero prior marketing knowledge is completely fine.
Entrepreneurs & Business Owners
For business owners, startup founders, and agency owners, this course is a game-changer. Instead of relying solely on hired marketers, you'll gain the expertise to grow your business digitally yourself — generating leads, building your brand's presence, and running profitable campaigns.
Coaches & Trainers
If you're a coach, trainer, or educator, this course helps you attract more students online. Learn how to market your services, build a personal brand, and use content marketing to establish authority in your niche — and grow your enrollments through digital strategy.
Homepreneurs & Homemakers
Looking to earn from home? Digital marketing can empower you to become a homepreneur — start a blog, an affiliate marketing site, or manage social media for clients. The flexible nature of online work means you can build a steady income stream without leaving home.
Freelancers & Gig Workers
If you're a freelancer — or aspire to be one — this course can dramatically grow your projects and income. You'll gain skills in high-demand services like SEO, content writing, and paid ads, helping you pitch to clients worldwide and command higher fees.
Why You Should Learn This
Starting a career in digital marketing opens up a lot of compelling opportunities. By joining the Online Digital Marketing Course at ISDM, you're stepping into a field that's flexible, in growing demand, and open to both employment and freelance income. Whether you're looking to grow professionally or build your own digital presence, it's a valuable investment in your long-term skills and career growth.
Tools You Will Learn
The Trainers Behind Your Digital Marketing Career
Your trainers at ISDM aren't full-time teachers — they're practitioners actively working on real campaigns, bringing that experience straight into the classroom.
Your Digital Marketing Career
Starts With One Call
Talk to our course counsellor, get your questions answered, and find out if the Online Digital Marketing Course is the right fit for you.
Request a Callback
Our career counsellor will reach out shortly