AI + Digital
Marketing Course
Our flagship, AI-integrated diploma program — master core digital marketing skills alongside AI tools, backed by live projects, mentorship, and a Diploma from a UGC-Approved University.
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Course Description
The AI + Digital Marketing Course is ISDM's flagship, AI-integrated diploma program — built for learners who want to master core digital marketing skills alongside the AI tools reshaping the industry. Beyond SEO, social media, and performance marketing, every module is layered with generative AI workflows, giving you a genuine edge over traditional digital marketing training. Backed by real client campaigns, 1-on-1 mentorship, and a Diploma from a UGC-Approved University, this program is designed to make you job-ready and future-proof, with a Pre-Placement Offer for every learner.
Program Key Features of AI + Digital Marketing Course
What You'll Study, Module by Module
The complete 24-module curriculum of the AI + Digital Marketing Course — every core marketing skill, every major ad platform, and AI-powered workflows woven throughout.
1Introduction to Digital Marketing
- Understanding the digital landscape
- Key channels & platforms
- Digital brand audit basics
- Identifying your target audience
2Marketing Funnels
- TOFU, MOFU & BOFU stages
- Building your first funnel
- Funnel tools & automation
3Design Fundamentals for Marketers
- Design thinking for marketing
- Formats for different platforms
- Designing with Canva Pro
- Basics of logo & brand design
4Video Marketing
- Video editing tools for marketers
- Short-form video strategy
5Blogging Fundamentals
- Why blogging still matters
- Platforms & monetization
- Driving your first visitors
6Website Fundamentals
- Domains & web hosting
- Choosing tools, themes & plugins
- Driving your first website visitors
7Building a WordPress Website
- Site architecture & setup
- Installing themes & plugins
- Setting up tracking codes
8Mobile & Website Optimization
- Mobile-first optimization
- Why optimization impacts rankings
9Search Engine Optimization (SEO)
- Why SEO matters & how algorithms work
- White hat vs black hat vs grey hat SEO
- On-page optimization (meta tags, headers, images)
- Off-page optimization & backlinks
10Google Business Profile (GMB)
- GMB profile analysis & setup
- Local & international SEO for GMB
- Managing ratings & reputation
11Social Media Marketing
- Facebook, Instagram, LinkedIn, X & more
- YouTube, Pinterest & Snapchat basics
12Marketing Strategy Framework
- Who & where is your customer
- Defining goals & differentiation
- Planning execution & communication
13Organic Social Media Growth
- Setting up & optimizing accounts
- Content types per platform
- Profile vs Page vs Groups
- Scheduling with Buffer & Hootsuite
14Paid Social Media Advertising
- Building a paid marketing plan
- Setting up ad campaigns
- Choosing objectives, budgets & bids
- Designing effective social ads
15Google Ads (Search, Display, Shopping)
- Keyword research & key terms
- Setting up your first campaign
- Search, Display, Shopping & Remarketing Ads
- Campaign objectives & performance review
16Google Analytics
- Setting up an analytics account
- Placing tracking codes
- Conversion tracking, goals & events
- Reading & interpreting data
17Influencer Marketing
- Driving engagement via influencers
- Choosing the right influencer for a brand
- Micro vs macro influencers
18Ad Design & Consumer Psychology
- Good design practices & principles
- Understanding consumer psychology
- Real campaign case studies
19YouTube Marketing
- Channel creation & thumbnails
- Types of YouTube Ads
- YouTube SEO & insights
20Email Marketing
- Bounce rate vs open rate vs delivery rate
- Creating lead magnets
- Email automation workflows
- Running your first email campaign
21Copywriting for Marketers
- Copywriting fundamentals
- Rules, guidelines & process
- Copywriting tools
22Online Reputation Management (ORM)
- Managing brand reputation online
- Handling a PR crisis
- Social listening
23E-Commerce Marketing
- Key factors for e-commerce stores
- Product listing best practices
- Payment gateway considerations
24Freelancing, Sales & Client Pitching
- Drafting your first proposal
- Lead generation & sales pitching
- Client negotiation & payment setup
Your Digital Marketing Journey at a Glance
From flexible online classes to a UGC-Approved University Diploma and placement support — here's everything you need to know to get started.
Who Is This AI + Digital Marketing Course For?
AI-powered marketing skills are valuable for anyone willing to learn, regardless of background. This flagship program is built to give a real edge to a wide range of learners, especially:
Students & Freshers
If you're a college student or recent graduate from any field, this course is your launchpad into an AI-first job market. No prior experience is needed — we start from the fundamentals and take you to an industry-ready level, with AI tools woven into every module so you graduate ahead of the curve.
Working Professionals & Career Switchers
Stuck in a stagnant job or looking to switch careers? This program is built for professionals from any industry who want to reskill on weekdays without quitting their job — and come out knowing how to use AI to work faster and smarter. Zero prior marketing knowledge is completely fine.
Entrepreneurs & Business Owners
For business owners, startup founders, and agency owners, this course is a game-changer. Instead of relying solely on hired marketers, you'll gain the expertise — and the AI-powered workflows — to grow your business digitally yourself, generating leads and running profitable campaigns faster.
Coaches & Trainers
If you're a coach, trainer, or educator, this course helps you attract more students online. Learn how to market your services, build a personal brand, and use AI-assisted content creation to establish authority in your niche — and grow your enrollments through digital strategy.
Homepreneurs & Homemakers
Looking to earn from home? This course can empower you to become a homepreneur — start a blog, an affiliate marketing site, or manage social media for clients, using AI tools to work faster with less effort. The flexible nature of online work means you can build a steady income stream without leaving home.
Freelancers & Gig Workers
If you're a freelancer — or aspire to be one — this course can dramatically grow your projects and income. You'll gain skills in high-demand, AI-augmented services like SEO, content writing, and paid ads, helping you pitch to clients worldwide and command higher fees.
Why You Should Learn This
AI is changing digital marketing faster than almost any other field, and employers are actively looking for people who know how to use it. By joining the AI + Digital Marketing Course at ISDM, you're not just learning marketing fundamentals — you're learning how to apply AI tools to work faster, think sharper, and stay ahead of marketers who haven't upskilled yet. Whether you're looking to grow professionally or build your own digital presence, it's a valuable investment in future-proofing your career.
Tools You Will Learn
The Trainers Behind Your Digital Marketing Career
Your trainers at ISDM aren't full-time teachers — they're practitioners actively working on real campaigns, bringing that experience straight into the classroom.
